AI Audit for eCommerce

What the Audit Covers

Six assessment areas that determine where AI will deliver commercial value in your specific store.

Search & Discovery

Current search performance review: zero-result rate, click-through, query log analysis, and relevance scoring. Assessment of whether Live Search or an alternative engine is the right fit.

Recommendation Readiness

Order history volume, catalogue size, and behavioural data completeness assessed against the minimum thresholds required for collaborative filtering to outperform simple rule-based recommendations.

Content & Data Quality

Audit of product attribute completeness, description quality, and category structure. Identifies where AI content generation would accelerate catalogue enrichment vs where data cleanup must come first.

Personalisation Maturity

Review of your current segmentation, email automation, and onsite targeting. Gap analysis against what your platform can support and what additional tooling is required.

Customer Service Load

Analysis of your support ticket categories and volumes — quantifies the deflection potential and support cost savings from chatbot implementation before any build decision is made.

Tech Stack Assessment

Review of your current platform (Magento, Shopify, or Adobe Commerce version), data integrations, and analytics instrumentation — identifying which AI capabilities are immediately accessible vs which require infrastructure changes first.

What You Get

→ The audit deliverable is a written report, not a slide deck. It documents what we found, what it means in commercial terms, and what to build in what order.

→ Every recommendation in the roadmap includes a rough ROI estimate — quantified against your current traffic, conversion rate, and AOV rather than industry benchmarks that may not apply to your store.

→ The roadmap is sequenced by impact-to-effort ratio. The initiatives that will deliver the most revenue with the least implementation complexity come first — so you get results quickly rather than spending budget on complex infrastructure before you've proven the business case.

Written Assessment Report

Six-area assessment with findings documented per category — search, recommendations, content, personalisation, chatbot, and tech stack.

Prioritised AI Roadmap

Ranked list of AI initiatives with effort estimate, expected revenue impact, and implementation dependencies for each.

ROI Estimates

Revenue impact modelled against your actual traffic and conversion data — not industry averages.

Implementation Brief

A scoped brief for the top two or three initiatives so you can move immediately from audit to build without another discovery phase.

How the Audit Works

01

Kick-off Call

30-minute call to understand your current priorities, commercial context, and what's already been tried. We use this to focus the audit on the areas with the most leverage for your specific situation.

02

Data Access

Read-only access to your analytics platform, platform admin, and any existing BI tooling. We document findings asynchronously — this doesn't require significant time from your team.

03

Assessment

Six-area assessment carried out over 5–7 working days. We may follow up with specific questions where data alone doesn't give a complete picture.

04

Readout & Roadmap

Written report delivered followed by a 60-minute call to walk through findings and agree priorities. The roadmap is final at the end of that call — no open-ended discovery loop.