Adobe Experience Cloud Integrations for Commerce

The Four Experience Cloud Integrations

Each integration unlocks a different capability — content, measurement, testing, or customer data. We implement them individually or together as a unified Adobe stack.

Adobe Experience Manager (AEM)

Connect AEM as the content management layer for your Commerce storefront. Content authors manage pages, banners, and product editorial in AEM; Commerce handles product data and checkout. The two systems stay decoupled but present a unified experience to the shopper.

Headless content delivery via AEM Content Fragments

Commerce catalogue data pulled into AEM via CIF (Commerce Integration Framework)

Shared image assets served from AEM DAM

Author-controlled campaign pages without developer involvement

Adobe Analytics

Implement the Adobe Commerce data layer and send granular eCommerce events to Adobe Analytics — product impressions, add-to-cart, checkout steps, purchase, and custom events. We configure the data layer, set up Adobe Launch (Tags), and build the Analytics workspace reports your team actually uses.

Full eCommerce funnel tracking from first impression to purchase

Adobe Launch container setup and rule management

Product list variables, merchandising eVars, and custom dimensions

Handover with ready-to-use Analytics workspace templates

Adobe Target

Run server-side and client-side A/B tests and personalisation rules on your Commerce storefront using Adobe Target. We integrate Target with your data layer so tests can be segmented by shopper behaviour, cart state, customer segment, and product affinity.

Server-side A/B testing with no flicker on critical pages

Personalised hero banners and promotion tiles by customer segment

Automated personalisation (Auto-Target) for homepage and PDP

Integration with Adobe Analytics for full test reporting

Adobe Experience Platform (AEP)

Connect Commerce events to Adobe Experience Platform to build unified customer profiles from online behaviour, purchase history, and offline touchpoints. Use Real-Time CDP segments to drive personalisation in Commerce, Analytics, and Target from one central data source.

Commerce event streaming to AEP via Web SDK

Customer profile unification across Commerce and offline channels

Real-Time CDP audience segments activated back to Commerce

HIPAA and GDPR-compliant event collection and consent management

How We Work Across Your Adobe Stack

We work with your Commerce, Analytics, and marketing teams — not just the technical layer.

Stack Audit First

We assess which Experience Cloud products you're already licensed for, what's connected today, and where the gaps are — before recommending an integration order.

Data Layer as the Foundation

All integrations start from a well-structured Adobe Client Data Layer on Commerce. We build this once and all downstream tools (Analytics, Target, AEP) consume from it.

Marketing Team Handover

Every integration ends with your marketing team trained on the tools — not just the engineering team. Workspace templates, Target activity setup, and AEM authoring guides included.